I got an idea from an old movie to have a contest where a few lucky people would get the chance to taste my newest beer. I run a local independent brewery that makes ales and lagers. People love the beer because I always make new, creative flavors that the other beer companies don’t. I would place 5 special golden lined wrappers on the beer that can only be seen when the beer bottle is empty. Those lucky 5 would get to ride on a Diamond Party Bus in Toronto, and through a series of tests, only one would be left to taste the beer.
The contest lasted 4 months, and the labels were placed on the beer at random to ensure that no one particular group of people get all of the labels and leave everyone else without a chance to get them. Continue reading